Anuga is where the food trade takes stock of itself every two years, and it was the right place to introduce a new name. We went with samples drawn from real production batches rather than a brochure, and let buyers taste against their own specifications on the stand.
What we showed
Hot break and cold break tomato concentrate at production Brix, the fruit concentrate and puree range including mango, guava, apricot and strawberry, and the chilli concentrate line. Every sample carried its certificate of analysis, and the technical team was on the stand for all five days to answer to it.
If you can taste it on the stand, we can ship it to that specification.
What came out of it
Sampling programmes opened with buyers across Europe and the GCC, and several of those conversations have since become standing orders. If we did not manage to meet at the show, the range and the specifications are the same — get in touch and we will send samples and data sheets.
